"It features many compatibility improvements and optimizations for the new Apple architecture." "We have been working hard backstage on this and are happy to announce that we now have a Beta version of our app available," Spotify said in a statement. The app is a beta, so spotify warns that there may be unexpected behavior and wants tester feedback.
With the likes of Netflix, Hulu, and other streaming services still notably absent from the platform, Spotify is among the first prominent entertainment companies to build an app just for Apple's new silicon.įirst shared by MacRumors, Spotify announced the new app in a response to a community request. The music streaming service has historically been slow to adopt many Apple-specific features or API's, but Spotify is ahead of the curve for M1 adoption. He also worked for Brite Nation, which is a consulting firm that works with independent record labels.įor Spotify, this all means it’s more important than ever to watch Apple and to step up its own game.Spotify coming to M1-based Macs as beta app Savoca worked for Domino Recording, Zomba Label Group, and Sire Records. Savoca seems to be well suited for the task considering his history in the record industry. Offering the same music library as Spotify won’t make Apple Music stand out, hence the hunt for more unique content. It looks like Apple is shooting for a more diverse music collection, too.
Apple’s strategy is to make Apple Music the go-to place for music and video-essentially the 2017 version of the early MTV years.Īpple Music executive Jimmy Iovine said earlier this year, “What we’re trying to create is an entire cultural, pop cultural experience, and that happens to include audio and video.” Spotify has several years lead, but Apple has the advantage of including Apple Music support with all of its devices instead of requiring users download a third-party app.īundling Apple Music support isn’t, however, enough to set it apart from Spotify so the company is looking to do more. Apple and Spotify are competing for streaming music market, and Spotify is currently in the lead with about double the number of subscribers with 40 million.
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